Mobile Marketing Management: Case Studies from Successful Practices
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367141059
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Beskrivelse
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Hongbing Hua |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 06-03-2019 |
| Første udgivelsesår | 2019 |
| Illustrationer | 75 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 444 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 444 pages, 75 Illustrations, black and white |
| Mål | 215 x 278 x 21 |
| ISBN-13 / EAN-13 | 9780367141059 |