Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

(Bog, Hardback, Engelsk)

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Beskrivelse

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-05-2024
Første udgivelsesår 2024
Fagredaktør Nripendra (Pennsylvania Western University Singh, Pooja (Lovely Professional University Kansra, S.L. (BIT Noida Campus Gupta
Originalsprog United Kingdom
Sideantal 248
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 248 pages
Mål 158 x 237 x 20
ISBN-13 / EAN-13 9781835492734