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  8. Neuromarketing in Business: Identifying Implicit Purchase...

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales

(Bog, Hardback, Engelsk)
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 04-01-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 52 Illustrations, black and white
Fagredaktør Benny B. Briesemeister, Werner Klaus Selmer
Originalsprog Germany
Sideantal 140
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 140 pages, 52 Illustrations, black and white
Mål 165 x 242 x 15
ISBN-13 / EAN-13 9783658351847