Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them... (Bog, Hardback, Engelsk)
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  8. Neuromarketing in Business: Identifying Implicit Purchase...

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales

(Bog, Hardback, Engelsk)
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
Forlag: Springer

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Beskrivelse

It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.

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Alle detaljer

Forlag Springer
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 04-01-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 52 Illustrations, black and white; VIII, 140 p. 52 illus.
Fagredaktør Benny B. Briesemeister, Werner Klaus Selmer
Originalsprog Netherlands
Sideantal 140
Indbinding Hardback
Forlag Springer
Sideoplysninger 140 pages, 52 Illustrations, black and white; VIII, 140 p. 52 illus.
Mål 165 x 242 x 15
ISBN-13 / EAN-13 9783658351847