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Older Tourist Behavior and Marketing Tools

(Bog, Paperback / softback, Engelsk)
Forfatter: Vania Vigolo
Older Tourist Behavior and Marketing Tools
Forlag: Springer International Publishing AG

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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Vania Vigolo
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 08-05-2018
Første udgivelsesår 2018
Serie Tourism, Hospitality & Event Management
Illustrationer 3 Illustrations, color; 4 Illustrations, black and white
Originalsprog Switzerland
Sideantal 176
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 176 pages, 3 Illustrations, color; 4 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783319838090