On the Marketisation and Marketing of Higher Education
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138953482
- Se flere detaljer ▼
Beskrivelse
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 23-07-2015 |
| Første udgivelsesår | 2015 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Anthony (Emerson College Lowrie, Jane (University of Surrey Hemsley-Brown |
| Originalsprog | United Kingdom |
| Sideantal | 240 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 240 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781138953482 |