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Origination: The Geographies of Brands and Branding

(Bog, Paperback / softback, Engelsk)
Forfatter: Andy (Newcastle University Pike
Origination: The Geographies of Brands and Branding
Forlag: John Wiley and Sons Ltd

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Beskrivelse

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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Alle detaljer

Forlag John Wiley and Sons Ltd
Forfatter Andy (Newcastle University Pike
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-05-2015
Første udgivelsesår 2015
Serie RGS-IBG Book Series
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag John Wiley and Sons Ltd
Sideoplysninger 256 pages
Mål 154 x 230 x 14
ISBN-13 / EAN-13 9781118556405