Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and ... (Bog, Paperback / softback, Engelsk)
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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Marc Helmold
Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management
Forlag: Springer International Publishing AG

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Beskrivelse

Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Marc Helmold
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 08-09-2023
Første udgivelsesår 2023
Serie Management for Professionals
Illustrationer 112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 illus. in color.
Originalsprog Switzerland
Sideantal 271
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 271 pages, 112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 i
Mål 235 x 155
ISBN-13 / EAN-13 9783031100994