Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate ... (Bog, Hardback, Engelsk)
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

(Bog, Hardback, Engelsk)
Forfatter: Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Forlag: Taylor & Francis Ltd

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Beskrivelse

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Wioleta Kucharska
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-08-2022
Første udgivelsesår 2022
Serie Routledge Advances in Management and Business Studies
Illustrationer 10 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 168
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 168 pages, 10 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an
Mål 229 x 152
ISBN-13 / EAN-13 9781032013367