Personal Influence: The Part Played by People in the Flow of Mass Communications (Bog, Paperback / softback, Engelsk)
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Personal Influence: The Part Played by People in the Flow of Mass Communications

(Bog, Paperback / softback, Engelsk)
Forfattere: Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Personal Influence: The Part Played by People in the Flow of Mass Communications
Forlag: Taylor & Francis Inc

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Beskrivelse

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 434
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 434 pages
Mål 228 x 152 x 27
ISBN-13 / EAN-13 9781412805070