Personal Influence: The Part Played by People in the Flow of Mass Communications (Bog, Hardback, Engelsk) af Elihu Katz
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Personal Influence: The Part Played by People in the Flow of Mass Communications

(Bog, Hardback, Engelsk)
Forfattere: Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Personal Influence: The Part Played by People in the Flow of Mass Communications
Forlag: Taylor & Francis Ltd

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Beskrivelse

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-12-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 434
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 434 pages
Mål 229 x 152
ISBN-13 / EAN-13 9781138529724