Perspectives in Marketing, Innovation and Strategy (Bog, Paperback / softback, Engelsk)

Perspectives in Marketing, Innovation and Strategy

(Bog, Paperback / softback, Engelsk)



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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2024
Første udgivelsesår 2024
Serie Contemporary Management Practices
Illustrationer 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 254
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 254 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
Mål 232 x 157 x 19
ISBN-13 / EAN-13 9781032574868