Persuasion: Theory and Research (Bog, Paperback / softback, Engelsk) af Daniel J. O'Keefe
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Persuasion: Theory and Research

(Bog, Paperback / softback, Engelsk)
Forfatter: Daniel J. O'Keefe
Persuasion: Theory and Research
Forlag: SAGE Publications Inc

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Beskrivelse

This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Daniel J. O'Keefe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 28-04-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 408
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 408 pages
Mål 233 x 188 x 15
ISBN-13 / EAN-13 9781452276670