Persuasive Message Design (Bog, Hardback, Engelsk) af Nancy Grant (University of Kentucky Harrington

Persuasive Message Design

(Bog, Hardback, Engelsk)
Forfattere: Nancy Grant (University of Kentucky Harrington, Katharine J. (Indiana University-Purdue University Indianapolis Head



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Forventes på lager: 20-03-2026

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Beskrivelse

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Nancy Grant (University of Kentucky Harrington, Katharine J. (Indiana University-Purdue University Indianapolis Head
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-03-2026
Første udgivelsesår 2026
Illustrationer 10 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and white; 6 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 318
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 318 pages, 10 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and whit
Mål 254 x 178
ISBN-13 / EAN-13 9781032588292