Place Branding: Connecting Tourist Experiences to Places
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032083230
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Beskrivelse
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-06-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 29 Illustrations, black and white |
| Fagredaktør | Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar |
| Originalsprog | United Kingdom |
| Sideantal | 354 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 354 pages, 29 Illustrations, black and white |
| Mål | 153 x 228 x 24 |
| ISBN-13 / EAN-13 | 9781032083230 |