Place Branding: Connecting Tourist Experiences to Places (Bog, Hardback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salgsledelse og markedsføringsledelse
  5. Serviceindustri og turisme
  6. Internationale virksomheder
  7. Salg og marketing
  8. Kulturgeografi
  9. Place Branding: Connecting Tourist Experiences to Places

Place Branding: Connecting Tourist Experiences to Places

(Bog, Hardback, Engelsk)
Place Branding: Connecting Tourist Experiences to Places
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Beskrivelse

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-12-2019
Første udgivelsesår 2019
Illustrationer 29 Line drawings, black and white; 29 Illustrations, black and white
Fagredaktør Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
Originalsprog United Kingdom
Sideantal 342
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 342 pages, 29 Line drawings, black and white; 29 Illustrations, black and white
Mål 162 x 241 x 20
ISBN-13 / EAN-13 9781472455925