Place Branding: Connecting Tourist Experiences to Places (Bog, Hardback, Engelsk)

Place Branding: Connecting Tourist Experiences to Places (Bog, Hardback, Engelsk)


Forlag: Taylor & Francis Ltd

  • Type: Bog
  • Format: Hardback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9781472455925
  • Udgivelsesdato: 05-12-2019
  • Første udgivelsesår: 2019
  • Illustrationer: 29 Line drawings, black and white; 29 Illustrations, black and white
  • Originalsprog: United Kingdom
  • Sideantal: 342
  • Indbinding: Hardback
  • Forlag: Taylor & Francis Ltd
  • Sideoplysninger: 342 pages, 29 Line drawings, black and white; 29 Illustrations, black and white
  • Mål: 162 x 241 x 20

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Beskrivelse

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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