Political Marketing Alchemy: The State of Opinion Research (Bog, Hardback, Engelsk) af Andre Turcotte

Political Marketing Alchemy: The State of Opinion Research

(Bog, Hardback, Engelsk)
Forfatter: Andre Turcotte

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Beskrivelse

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Andre Turcotte
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 18-08-2020
Første udgivelsesår 2020
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 1 Illustrations, black and white; XI, 101 p. 1 illus.
Originalsprog Switzerland
Sideantal 101
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 101 pages, 1 Illustrations, black and white; XI, 101 p. 1 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030537128