Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367628550
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Beskrivelse
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Ghalia Boustani |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-01-2023 |
| Første udgivelsesår | 2023 |
| Serie | Routledge Focus on Business and Management |
| Illustrationer | 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 134 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 134 pages, 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and w |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9780367628550 |