Positioning the Brand: An Inside-Out Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Rik (European Institute for Brand Management Riezebos, Jaap (InHolland University van der Grinten

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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Rik (European Institute for Brand Management Riezebos, Jaap (InHolland University van der Grinten
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-11-2011
Første udgivelsesår 2011
Illustrationer 19 Tables, black and white; 33 Line drawings, black and white; 31 Halftones, black and white; 83 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 192
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 192 pages, 19 Tables, black and white; 33 Line drawings, black and white; 31 Halftones, black and wh
Mål 208 x 153 x 11
ISBN-13 / EAN-13 9780415665193