Forventes på lager: 23-11-2011
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Rik (European Institute for Brand Management Riezebos, Jaap (InHolland University van der Grinten |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 23-11-2011 |
| Første udgivelsesår | 2011 |
| Illustrationer | 19 Tables, black and white; 33 Line drawings, black and white; 31 Halftones, black and white; 83 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 192 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 192 pages, 19 Tables, black and white; 33 Line drawings, black and white; 31 Halftones, black and wh |
| Mål | 208 x 153 x 11 |
| ISBN-13 / EAN-13 | 9780415665193 |