Positioning Theory and Strategic Communication: A new approach to public relations re... (Bog, Hardback, Engelsk)
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Positioning Theory and Strategic Communication: A new approach to public relations research and practice

(Bog, Hardback, Engelsk)
Forfatter: Melanie (University of Newcastle James
Positioning Theory and Strategic Communication: A new approach to public relations research and practice
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Melanie (University of Newcastle James
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-06-2014
Første udgivelsesår 2014
Serie Routledge New Directions in PR & Communication Research
Illustrationer 12 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 242
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 242 pages, 12 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and
Mål 242 x 155 x 19
ISBN-13 / EAN-13 9780415532631