Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, IT-... (Bog, Hardback, Engelsk)

Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

(Bog, Hardback, Engelsk)
Forfatter: Uwe Seebacher



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Beskrivelse

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.

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Forlag Springer Nature Switzerland AG
Forfatter Uwe Seebacher
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 27-03-2021
Første udgivelsesår 2021
Serie Future of Business and Finance
Illustrationer 80 Illustrations, black and white; XIII, 268 p. 80 illus.
Originalsprog Switzerland
Sideantal 268
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 268 pages, 80 Illustrations, black and white; XIII, 268 p. 80 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783030694029