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Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

(Bog, Hardback, Engelsk)
Forfatter: Uwe Seebacher
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Uwe Seebacher
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 27-03-2021
Første udgivelsesår 2021
Serie Future of Business and Finance
Illustrationer 80 Illustrations, black and white
Originalsprog Switzerland
Sideantal 268
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 268 pages, 80 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030694029