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Pricing Strategy Implementation: Translating Pricing Strategy into Results

(Bog, Hardback, Engelsk)
Forfattere: Andreas (Hinterhuber and Partners Hinterhuber, Stephan M. Liozu
Pricing Strategy Implementation: Translating Pricing Strategy into Results
Forlag: Taylor & Francis Ltd

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Beskrivelse

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Andreas (Hinterhuber and Partners Hinterhuber, Stephan M. Liozu
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-08-2019
Første udgivelsesår 2019
Illustrationer 8 Tables, black and white; 56 Line drawings, black and white; 56 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 166
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 166 pages, 8 Tables, black and white; 56 Line drawings, black and white; 56 Illustrations, black and
Mål 180 x 252 x 16
ISBN-13 / EAN-13 9781138332164