Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781041149071
- Se flere detaljer ▼
Forventes på lager: 16-07-2026
Formater og udgaver
Beskrivelse
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Michael Nicholson, Sarah Hong Xiao |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-07-2026 |
| Første udgivelsesår | 2026 |
| Originalsprog | United Kingdom |
| Sideantal | 194 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 194 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781041149071 |