Professional Services Marketing: Strategy and Tactics (Bog, Hardback, Engelsk) af William Winston
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Professional Services Marketing: Strategy and Tactics

(Bog, Hardback, Engelsk)
Forfattere: William Winston, Frederick G Crane
Professional Services Marketing: Strategy and Tactics
Forlag: Taylor & Francis Inc

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Beskrivelse

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere William Winston, Frederick G Crane
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-01-1993
Første udgivelsesår 1993
Originalsprog United States
Sideantal 146
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 146 pages
Mål 212 x 152
ISBN-13 / EAN-13 9781560242406