Project Marketing: A Practical Approach (Bog, Paperback / softback, Engelsk) af Milind Trivikram (Senior Professor Phadtare
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  9. Project Marketing: A Practical Approach

Project Marketing: A Practical Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Milind Trivikram (Senior Professor Phadtare
Project Marketing: A Practical Approach
Forlag: Taylor & Francis Ltd

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This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Milind Trivikram (Senior Professor Phadtare
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-12-2022
Første udgivelsesår 2022
Illustrationer 4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and white; 30 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 104
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 104 pages, 4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and whit
Mål 232 x 154 x 9
ISBN-13 / EAN-13 9780367350918