Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Bog, Paperback / softback, Engelsk)
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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

(Bog, Paperback / softback, Engelsk)
Forfatter: Burton Saint John III
Public Relations and the Corporate Persona: The Rise of the Affinitive Organization
Forlag: Taylor & Francis Ltd

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Beskrivelse

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Burton Saint John III
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge New Directions in PR & Communication Research
Originalsprog United Kingdom
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367874650