Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943... (Bog, Hardback, Engelsk)
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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003

(Bog, Hardback, Engelsk)
Forfatter: Sandra L. (Mount Royal University Braun
Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003
Forlag: Taylor & Francis Ltd

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Beskrivelse

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sandra L. (Mount Royal University Braun
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-02-2020
Første udgivelsesår 2020
Serie Global PR Insights
Illustrationer 1 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 70
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 70 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
Mål 145 x 222 x 11
ISBN-13 / EAN-13 9780367339746