Public Relations: Contemporary Issues and Techniques (Bog, Paperback / softback, Engelsk) af Paul Baines
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Public Relations: Contemporary Issues and Techniques

(Bog, Paperback / softback, Engelsk)
Forfattere: Paul Baines, John Egan, Frank Jefkins
Public Relations: Contemporary Issues and Techniques
Forlag: Taylor & Francis Ltd

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Beskrivelse

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Paul Baines, John Egan, Frank Jefkins
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-11-2003
Første udgivelsesår 2003
Originalsprog United Kingdom
Sideantal 452
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 452 pages
Mål 246 x 188 x 23
ISBN-13 / EAN-13 9780750657242