Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032658940
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Beskrivelse
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Saloni Firasta-Vastani, Jagdish N. Sheth |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-07-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and white; 16 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 160 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 160 pages, 4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and whit |
| Mål | 241 x 160 x 18 |
| ISBN-13 / EAN-13 | 9781032658940 |