Qualitative Marketing Research: A Cultural Approach (Bog, Hardback, Engelsk)
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Qualitative Marketing Research: A Cultural Approach

(Bog, Hardback, Engelsk)
Forfattere: Johanna Moisander, Anu Valtonen
Qualitative Marketing Research: A Cultural Approach
Forlag: SAGE Publications Inc

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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Alle detaljer

Forlag SAGE Publications Inc
Forfattere Johanna Moisander, Anu Valtonen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-05-2006
Første udgivelsesår 2006
Serie Introducing Qualitative Methods Series
Originalsprog United States
Sideantal 240
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 240 pages
Mål 242 x 170
ISBN-13 / EAN-13 9781412903806