Qualitative Marketing Research: Understanding Consumer Behaviour (Bog, Paperback / softback, Engelsk)
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Qualitative Marketing Research: Understanding Consumer Behaviour

(Bog, Paperback / softback, Engelsk)
Forfatter: Dominika (University of Warsaw Maison
Qualitative Marketing Research: Understanding Consumer Behaviour
Forlag: Taylor & Francis Ltd

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Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Dominika (University of Warsaw Maison
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-10-2018
Første udgivelsesår 2018
Illustrationer 28 Tables, black and white; 12 Line drawings, black and white; 41 Halftones, black and white; 53 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 246
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 246 pages, 28 Tables, black and white; 12 Line drawings, black and white; 41 Halftones, black and wh
Mål 174 x 246 x 15
ISBN-13 / EAN-13 9781138607767