Qualitative Research Methods in Public Relations and Marketing Communications (Bog, Hardback, Engelsk)
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Qualitative Research Methods in Public Relations and Marketing Communications

(Bog, Hardback, Engelsk)
Forfattere: Christine (Murdoch University Daymon, Immy (University of Bournemouth Holloway
Qualitative Research Methods in Public Relations and Marketing Communications
Forlag: Taylor & Francis Ltd

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Christine (Murdoch University Daymon, Immy (University of Bournemouth Holloway
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 24-08-2010
Første udgivelsesår 2010
Illustrationer 8 Tables, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 416
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 416 pages, 8 Tables, black and white; 8 Illustrations, black and white
Mål 236 x 164 x 29
ISBN-13 / EAN-13 9780415471176