Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Ap... (Bog, Hardback, Engelsk)
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

(Bog, Hardback, Engelsk)
Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Forlag: Taylor & Francis Ltd

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This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-12-2018
Første udgivelsesår 2018
Illustrationer 32 Tables, black and white; 25 Line drawings, black and white
Fagredaktør Paul (Emerson College Hackett
Originalsprog United Kingdom
Sideantal 438
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 438 pages, 32 Tables, black and white; 25 Line drawings, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9781138182691