Forventes på lager: 30-06-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Ashley Herweg |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-06-1997 |
| Første udgivelsesår | 1997 |
| Originalsprog | United Kingdom |
| Sideantal | 288 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Serieredaktør | Donald V. West |
| Sideoplysninger | 288 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780240802022 |