Radios Niche Marketing Revolution FutureSell

(Bog, Paperback / softback, Engelsk)
Forfatter: Ashley Herweg

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Beskrivelse

Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ashley Herweg
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-1997
Første udgivelsesår 1997
Originalsprog United Kingdom
Sideantal 288
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Serieredaktør Donald V. West
Sideoplysninger 288 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780240802022