Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Bog, Hardback, Engelsk)
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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+

(Bog, Hardback, Engelsk)
Forfattere: Robert Alan (Ball State University Brookey, Jason (Ball State University Phillips, Timothy (Ball State University Pollard
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+
Forlag: Taylor & Francis Ltd

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

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Forlag Taylor & Francis Ltd
Forfattere Robert Alan (Ball State University Brookey, Jason (Ball State University Phillips, Timothy (Ball State University Pollard
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-04-2023
Første udgivelsesår 2023
Serie Routledge Research in Cultural and Media Studies
Originalsprog United Kingdom
Sideantal 140
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 140 pages
Mål 162 x 242 x 15
ISBN-13 / EAN-13 9781032422350