Relationship Marketing in Sports (Bog, Paperback / softback, Engelsk) af Andre Buhler
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Relationship Marketing in Sports

(Bog, Paperback / softback, Engelsk)
Forfattere: Andre Buhler, Gerd Nufer
Relationship Marketing in Sports
Forlag: Taylor & Francis Ltd

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Beskrivelse

Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Andre Buhler, Gerd Nufer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-09-2009
Første udgivelsesår 2009
Serie Routledge Sports Marketing Series
Originalsprog United Kingdom
Sideantal 208
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 208 pages
Mål 246 x 189 x 13
ISBN-13 / EAN-13 9780750684958