Relationship Marketing: Creating Stakeholder Value (Bog, Paperback / softback, Engelsk)
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Relationship Marketing: Creating Stakeholder Value

(Bog, Paperback / softback, Engelsk)
Forfattere: Martin Christopher, Adrian Payne, David Ballantyne
Relationship Marketing: Creating Stakeholder Value
Forlag: Taylor & Francis Ltd

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Beskrivelse

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Martin Christopher, Adrian Payne, David Ballantyne
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2002
Første udgivelsesår 2002
Originalsprog United Kingdom
Sideantal 264
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 264 pages
Mål 234 x 156 x 14
ISBN-13 / EAN-13 9780750648394