Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think (Bog, Paperback / softback, Engelsk)

Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think

(Bog, Paperback / softback, Engelsk)
Forfatter: Paul Szwarc



Forlag: Kogan Page Ltd

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This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

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Alle detaljer

Forlag Kogan Page Ltd
Forfatter Paul Szwarc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-07-2005
Første udgivelsesår 2005
Serie Market Research in Practice
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Kogan Page Ltd
Sideoplysninger 272 pages
Mål 233 x 163 x 15
ISBN-13 / EAN-13 9780749443368