Restaurant Marketing for Owners and Managers (Bog, Paperback / softback, Engelsk) af PJ Shock
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Restaurant Marketing for Owners and Managers

(Bog, Paperback / softback, Engelsk)
Forfattere: Patti J. (University of Nevada Shock, John T. (University of Houston Bowen, John M. (University of Nevada Stefanelli
Restaurant Marketing for Owners and Managers
Forlag: John Wiley & Sons Inc

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Hotelbranchen, catering og restaurationsbranchen Salgsledelse og markedsføringsledelse
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Beskrivelse

How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Patti J. (University of Nevada Shock, John T. (University of Houston Bowen, John M. (University of Nevada Stefanelli
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-11-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 240
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 240 pages
Mål 227 x 153 x 15
ISBN-13 / EAN-13 9780471226277