Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Anteceden... (Bog, Paperback / softback, Engelsk)
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Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

(Bog, Paperback / softback, Engelsk)
Forfatter: Julia Katharina Weindel
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Julia Katharina Weindel
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 19-09-2016
Første udgivelsesår 2016
Serie Handel und Internationales Marketing Retailing and International Marketing
Illustrationer 16 Illustrations, black and white; XXII, 195 p. 16 illus.
Originalsprog Germany
Sideantal 195
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 195 pages, 16 Illustrations, black and white; XXII, 195 p. 16 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783658150365