Rituals, Consumption, and Marketing: A Research Companion
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032871912
- Se flere detaljer ▼
Beskrivelse
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge Research Companions in Business and Economics |
| Illustrationer | 12 Tables, black and white; 6 Line drawings, black and white; 20 Halftones, black and white; 26 Illustrations, black and white |
| Fagredaktør | Cele Otnes, Tina M. Lowrey |
| Originalsprog | United Kingdom |
| Sideantal | 422 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 422 pages, 12 Tables, black and white; 6 Line drawings, black and white; 20 Halftones, black and whi |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032871912 |