Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersec... (Bog, Hardback, Engelsk)
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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

(Bog, Hardback, Engelsk)
Forfatter: Lee (Lee Parrish Ventures Parrish
Forlag: Taylor & Francis Ltd

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Beskrivelse

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Lee (Lee Parrish Ventures Parrish
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-04-2025
Første udgivelsesår 2025
Serie Security, Audit and Leadership Series
Illustrationer 2 Tables, black and white; 1 Line drawings, black and white; 4 Halftones, black and white; 5 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 122
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 122 pages, 2 Tables, black and white; 1 Line drawings, black and white; 4 Halftones, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032979984