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Service-Dominant Logic: Premises, Perspectives, Possibilities

(Bog, Hardback, Engelsk)
Forfattere: Robert F. (University of Arizona) Lusch, Stephen L. (University of Hawaii Vargo
Service-Dominant Logic: Premises, Perspectives, Possibilities
Forlag: Cambridge University Press

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Beskrivelse

Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Robert F. (University of Arizona) Lusch, Stephen L. (University of Hawaii Vargo
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-01-2014
Første udgivelsesår 2014
Illustrationer 31 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 252
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 252 pages, 31 Line drawings, unspecified
Mål 251 x 182 x 20
ISBN-13 / EAN-13 9780521195676