Services Marketing Management
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780750666749
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Formater og udgaver
Beskrivelse
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Peter Mudie, Angela Pirrie |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 10-03-2006 |
| Første udgivelsesår | 2006 |
| Originalsprog | United Kingdom |
| Sideantal | 280 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 280 pages |
| Mål | 246 x 191 x 18 |
| ISBN-13 / EAN-13 | 9780750666749 |