Shaping China’s Global Imagination: Branding Nations at the World Expo
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349472369
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Formater og udgaver
Beskrivelse
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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| Forlag | Palgrave Macmillan |
| Forfatter | J. Wang |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2013 |
| Udgivelsesdato | 08-11-2015 |
| Første udgivelsesår | 2015 |
| Serie | Palgrave Macmillan Series in Global Public Diplomacy |
| Illustrationer | 9 Illustrations, black and white; XIII, 210 p. 9 illus. |
| Originalsprog | United Kingdom |
| Sideantal | 210 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 210 pages, 9 Illustrations, black and white; XIII, 210 p. 9 illus. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349472369 |