Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Bog, Hardback, Engelsk)

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

(Bog, Hardback, Engelsk)
Forfattere: Robin Landa, Greg Braun

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Beskrivelse

Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.

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Alle detaljer

Forlag Columbia University Press
Forfattere Robin Landa, Greg Braun
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-06-2024
Første udgivelsesår 2024
Illustrationer 60 figures
Originalsprog United States
Sideantal 256
Indbinding Hardback
Forlag Columbia University Press
Sideoplysninger 256 pages, 60 figures
Mål 242 x 166 x 27
ISBN-13 / EAN-13 9780231208260