Forventes på lager: 19-08-2010
We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.
| Forlag | Cambridge University Press |
| Forfatter | Mary J. (Boston College Cronin |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-08-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | 4 Tables, black and white; 5 Line drawings, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 350 |
| Indbinding | Hardback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 350 pages, 4 Tables, black and white; 5 Line drawings, black and white |
| Mål | 235 x 156 x 20 |
| ISBN-13 / EAN-13 | 9780521195195 |