Social Media and Public Relations: Fake Friends and Powerful Publics (Bog, Paperback / softback, Engelsk) af Judy Motion

Social Media and Public Relations: Fake Friends and Powerful Publics

(Bog, Paperback / softback, Engelsk)
Forfattere: Judy Motion, Robert L. Heath, Shirley Leitch

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Beskrivelse

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Judy Motion, Robert L. Heath, Shirley Leitch
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-03-2019
Første udgivelsesår 2019
Serie Routledge New Directions in PR & Communication Research
Illustrationer 1 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 224
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 224 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
Mål 222 x 141 x 33
ISBN-13 / EAN-13 9780367278984