Spending Advertising Money in the Digital Age: How to Navigate the Media Flow (Bog, Paperback / softback, Engelsk)
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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

(Bog, Paperback / softback, Engelsk)
Forfattere: Hamish Pringle, Jim Marshall
Forlag: Kogan Page Ltd

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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

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Alle detaljer

Forlag Kogan Page Ltd
Forfattere Hamish Pringle, Jim Marshall
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-12-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 336
Indbinding Paperback / softback
Forlag Kogan Page Ltd
Sideoplysninger 336 pages
Mål 157 x 233 x 18
ISBN-13 / EAN-13 9780749463052