Sport Consumer Behaviour: Marketing Strategies (Bog, Hardback, Engelsk) af Daniel C (Temple University Funk

Sport Consumer Behaviour: Marketing Strategies

(Bog, Hardback, Engelsk)
Forfattere: Daniel C (Temple University Funk, Kostas (Aristotle University of Thessaloniki Alexandris, Heath (RMIT University McDonald

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Beskrivelse

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Daniel C (Temple University Funk, Kostas (Aristotle University of Thessaloniki Alexandris, Heath (RMIT University McDonald
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 02-08-2022
Første udgivelsesår 2022
Illustrationer 51 Tables, black and white; 41 Line drawings, black and white; 41 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 338
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 338 pages, 51 Tables, black and white; 41 Line drawings, black and white; 41 Illustrations, black an
Mål 246 x 174
ISBN-13 / EAN-13 9780367552411