Sport Sponsorship Insights

(Bog, Paperback / softback, Engelsk)
Forfattere: Norm (University of Maine O’Reilly, Gashaw (Towson University Abeza, Mark (The T1 Agency Harrison

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Beskrivelse

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Norm (University of Maine O’Reilly, Gashaw (Towson University Abeza, Mark (The T1 Agency Harrison
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2023
Første udgivelsesår 2023
Serie Sport Business Insights
Illustrationer 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 138
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 138 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and
Mål 215 x 139 x 11
ISBN-13 / EAN-13 9780367723958